Digital signage is rapidly evolving as viable and effective communications instrument for companies that are active in the retail entertainment industry. The applications for digital signage are plenty and range from pre-game shows in sports venues to displaying menus in movie theatre snack bars to helping to create an ambience that is consistent with the desired customer experience
Having customers wait in long lines sometimes is a necessary evil due to budget constraints or physical limitations of your entertainment venue. Digital signage enables you to capitalize on this captive audience to realize new profit opportunities with cross promotions, ads and sponsorship information while simultaneously keeping consumers entertained and well informed.
Examples for the use of digital signage in entertainment environments: